Marketing is one area I find highly interesting to study. Because of how powerful it is. We all market ourself and what we do constantly to other humans. It can be very useful to understand on a deeper level how marketing works. Especially in these times with a new marketing that is online.
Now when the world is getting globalised and everything connected the potenial in life is truly limitless. When billions have access to the internet then that is billions of ideas and potenial to network and find amazing humans.
And also extremely good time to learn more about marketing. So I will show you 4 keys to marketing here from a great book called CA$HVERTISING by Drew Eric Whitman. The book is long and contains many extremely useful lessons about human nature.
Here is a quote from the book with 4 crazy steps that works to gain attention and use it in a marketing way. First step: Something scary. Second, a recommendation. Third, it’s a good working recommendation. Fourth, you can do it!:
We are all sellers in this world. Sellers to survive. Creating products and services is the way forward in this digital world. With access to so many humans you can easily find a market that you can take advantage of. This book from Drew contains over 100 secrets about marketing. But I will just quote a few and will give you my insight also in marketing.
Number 1 solution for results:
My job in life has been to market my YouTube videos so I can get enough eyeballs to watch my videos so advertising could be sold next to the videos so I can pay my rent.
And I been successful at it to live on it. Because I threw myself into taking action and put myself in a situation where I have to succeed or I have no money to live. Usually when you throw yourself into a situation like that you will succeed because there is no other option. Many times people do not put this pressure on themselves their life is just a bit too easy so they don’t see the point in spending more effort.
So in total right now my marketing experience making YouTube videos has resulted in over 500,000,000 million clicks on my content. So I have learned a lot of useful information how marketing works. Which I also will reveal more in blog post’s on this website.
I have learned a lot how humans work. And that the ego and vanity in humans is great to exploit in marketing. I chose to invest my time in the biggest vanity material object of all to gain attention. Making videos about phones.
People like phones because they feel it will make them more amazing. Because of the limitless potenial of what you can do with today’s phones. So I noticed that when I did videos on things people truly desired then people come in droves. Sadly most time people only use phones for consuming content instead of generating possibility.
A great quote from CA$HVERTISING about vanity and ego:
It’s quite interesting how it all works. Remember people are focused on themselves. So you need to find a way to give a lot of value to the people you market to. Solve their needs. I noticed many of my clicks on my videos didn’t come to my smartest and deepest intelligent videos. Most people aren’t interested in that.
Most people just want entertainment. Some quick thing to watch to take their mind off something else in their life. I have also noticed that people on my videos spend an average of 2 mins per click to stay and watch. That is so crazy!
The click generation
I have learned that people don’t seem to value their time high. What happens is people spend 2 minutes on a video and if they keep clicking to another video they feel like they are being productive and that time isn’t passing. Time is passing and you are wasting precious time.
This usually happens because humans are in an unconscious state most of their life. If they were conscious they wouldn’t waste time in zombie mode. I have written great blog post’s about it in the past that you can check out if interested.
But my favorite book so far about how to escape deep unawareness is A NEW EARTH by Eckhart Tolle. I constantly read it for new valuable insights. And I put quotes on valuable things said and re-read those parts. It’s very easy to do in the Kindle app on Android.
And one of the main reason people actually do spend time on my videos is because I bring deep calm present awareness into my videos. So when people click it for a moment they feel alive and better like something cool is happening. But usually they return to a low down state pretty fast afterwards. The reason this happen is because most of humanity has always been in this deep unconscious state. So it’s the normal for many humans.
The thing I find interesting is how you can with the power of the written word move people in different directions. How we humans are more easily affected than we would like to admit. You have the power to make changes in other people’s lives. That if we see an ad for 2 seconds and then look away we think it didn’t affect us. But it did. And all these small marketing secrets many is being used on you daily to try to move people in different directions.
Advanced Robots Will Change Stuff
If there is one thing that is for sure is that it’s all going to become more advanced in the future, marketing in general and other areas. Especially the more you have algorithms that can detect patterns in humans and constantly tweak people’s life so they only see certain parts. It’s both very scary and fun at the same time. In the way that life is in a major shift with the computer area. You can make ton’s of money without seeing a single human ever in your life. But humans are more than ever on this planet. So there will be a lot of people that will need good guidance.
I want to do my best to try to give people helpful advice in life and deeper insights in how many things work. Just because it brings me such a joy to educate others. Because a lot of people need help out there. And it will only increase in the future with more automation in computing and robotics.
Knowledge is critical in this era. Because one day it may not be here anymore. Especially if the internet collapses one day. There are very few copies of valuable information left then.
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