New Nokia 8, HMD Bringing The Nokia Brand Back With Style!

Today I want to talk about the new Nokia 8 that got announced. This is their high-end spec phone that will compete against Samsung Galaxy Note 8 and iPhone 8. This phone has a 5.3″ IPS LCD Display with QHD resolution. Gorilla Glass 5 that curves 2.5D. The phone is built into a metal shell. Which I love because the glass back on iPhone 8 and Samsung Galaxy Note 8 will be painful if you accidentally drop the device.

The phone comes with Snapdragon 835. Same chipset that’s inside Samsung Galaxy S8 and OnePlus 5. It will also come with dual lens 13MP camera with Zeiss technology. The front facing camera is also 13MP. The aperture on rear and front are both f/2.0. You will be able to livestream with this phone both the front and back camera at the same time. HMD call it Dual-Sight. It’s a flashy feature but I don’t think many will use it.

A camera division inside Nokia called OZO have developed better surround audio recording for the Nokia 8 that will go well with the 4K video recording. How good it will actually be who knows. The phone will have Google photos as it’s default gallery app. Where you get unlimited photo and video storage in the cloud. Also the phone as microSD card slot and 64GB of built in storage.

It’s going to cost around €600 and be out on the market to buy in September. The month when we expect Apple to unveil three new iPhones. The OLED iPhone 8. And the two standard LCD new iPhones possible be named iPhone 7s and iPhone 7s Plus.

So how does the new Nokia 8 compare to the low end Nokia 3? The biggest difference is how Nokia 8 will be using a faster chipset the Snapdragon 835. Nokia 3 is using a slower Mediatek MT6737 chipset. An Octa-core setup inside Nokia 8 and just quad-core in Nokia 3. Mali-T720MP1 GPU in Nokia 3 vs. Adreno 540 in Nokia 8. If I’m going to be honest I’m not really sure if 540 will perform that much better in gaming. And then we also have this thing how most Android games people play aren’t super heavy in the graphics area. And if they are they usually have ways to optimise the speed for your GPU.

Nokia 3 comes with 8MP front and rear. Here we will get a much bigger improvement with Nokia 8’s first dual-camera on rear and 4K support. And front facing 13MP camera. Usually you get pretty bad camera performance with phones around €200 price-range. Nokia 8 will cost like three Nokia 3 it’s cheap for a high end phone but expensive compared to Nokia 3.

In terms of battery you get around 500mAh more in Nokia 8. Which really doesn’t sound like that of an improvement. It has a higher resolution display with gorilla glass 5 as well. But still LCD so not sure if it will be worth it’s high price. Nokia 8 is using USB-Type C so maybe it will be able to charge up your phone faster.

But I feel like there is something missing with even this first high end new Nokia branded phone. I don’t see anything specific that would make it stand out in the smartphone market 2017. That is highly competitive already. Both Sony and HTC are struggling to find their place. And that the Nokia 8 has no edge-to-edge display and standard battery I’m really not sure if it can become a mainstream success. Of course the hardcore fans will buy it because of the brand. But if they are in it for the long term then they need to step their game up in the future.

For example the Nokia 3 had such a boring launcher. It was very close to stock Android. Which I don’t get why they use. All serious phone companies 2017 design their own UI. Samsung, Apple, LG, HTC, DOOGEE and many others. People want to have a unique experience.

And you can really get good devices these days running with Android for around €150-250 price range. For example I just checked out the brand new DOOGEE BL5000 which is a €130 phone and has most of what a person needs. The camera could be better but other than that it’s pretty amazing what they have accomplished with this phone. Pack in a 5050mAh battery for that low price with a premium body feel is amazing. And not just that but that they have made their own custom launcher for a more special experience. Check out my BL5000 review here.

Yes the Nokia 8 will also have a IP54 rating. Which makes it dust and splash resistant. But Samsung phones for €300 already have that and a better rating even! So I really do believe that with Nokia 8 they will try to ride on the brand name to sell as many units as possible. But we do remember the Windows Phone failure. I really hope the Nokia brand get’s taken more care of under HMD. And there is good signs of that because HMD is also a finnish company.

Can the Nokia 8 compete against brand new iPhone 8 or Samsung Galaxy Note 8? I really don’t think so. Galaxy Note 8 will have it’s premium S-Pen feature. iPhone 8 will have a premium edge-to-edge AMOLED display. And a higher IP68 rating. And Apple’s latest optimized iOS 11 software. Which creates a unique experience. Will stock Android be interesting on Nokia 8? Probably not. Samsung also has a custom UI on Galaxy S8 with their Samsung Experience that they call it.

Overall I just want to say that the competition is getting more intense. You cannot make a mediocre phone anymore. People demand higher quality. Especially with all the new chinese phone companies that can offer great products for half the price of a famous brand.

My first phone was the Nokia 6070. It was amazing. I hope Nokia can come back strong and create magic again but I doubt it.

Thanks for reading!

Best Regards,
Adrian

 

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